Soudah Development Showcased Soudah Peaks at Arabian Travel Market (ATM) 2025

Soudah Development, a Public Investment Fund company, announced its participation in Arabian Travel Market (ATM) 2025, the leading global event for the travel and tourism industry. The event took place at the Dubai World Trade Center from April 28 to May 1, 2025, and provided an opportunity to showcase the latest developments of Soudah Peaks, the ultra-luxury mountain destination on top of Saudi Arabia’s highest peak.

Soudah Development presented the unique experiences offered by Soudah Peaks and explored strategic partnership opportunities with leading global industry leaders in the luxury tourism and hospitality sectors, including operators, brands, and investors. Soudah Development played a key role and contributed to the national vision of promoting and elevating the tourism industry in the Kingdom, in alignment with the ambitious goals and objectives of Saudi Vision 2030.

Soudah Peaks redefines luxury hospitality and embraced the local architectural identity of the region. It comprised six distinct development zones — Tahlal, Sahab, Sabrah, Red Rock, Jareen, and Rijal — hosting luxury mountain resorts, hotels, retail spaces, and residential options with captivating natural views, along with various sports, cultural, and entertainment attractions.

ATM 2025 serves as a fundamental platform through which Soudah Development interacted with potential investors, operators, and tourism stakeholders from around the world, helping to initiate and strengthen strategic partnerships that enhanced tourism in Saudi Arabia.