WHO WE ARE

Our mission is to drive growth in Soudah and parts of Rijal Almaa

Who We Are

Contributing to the nation’s growth

Rijal Almaa viewed from soudah top

We are driving the development of Soudah and parts of Rijal Almaa’s Governorate in the Aseer region to create a luxury mountain destination with immersive cultural experiences, while celebrating the region’s natural landscape.

HRH Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, Prime Minister and Chairman of the Public Investment Fund (PIF), announced the launch of Soudah Development Company on 24th February 2021, with investments exceeding USD 2.9 million. Soudah Development is a closed joint-stock real estate development company owned by the Public Investment Fund (PIF) of Saudi Arabia, that aims to drive the development of Soudah and parts of Rijal Almaa in the Aseer region to create a luxury mountain tourist destination.

SD is an integral part of PIF’s contribution to Saudi Vision 2030 goals of enhancing and developing the tourism and entertainment sectors in the Kingdom.

Bike Trails

Our Aim

We aim to create meaningful and memorable experiences

The region currently enjoys a thriving domestic tourism demand due to its cool temperatures, sweeping valleys and serene mountain vistas. We will protect the region’s natural resources as well as celebrate its unique culture and heritage to create a destination that welcomes both domestic and international visitors.

OUR COMMITMENT

Preserving nature and celebrating culture & heritage

With sustainability at our core, we will invest in the infrastructure of Soudah and Rijal Almaa, advancing the entertainment, residential and commercial sectors, while increasing access to its unique culture, natural environment, and heritage sites.

We are committed to operating under the principles of partnership and inclusivity and delivering authentic visitor experiences while empowering local communities. Our projects will generate sustainable long-term community benefits and economic returns.

Juniper tree on top of Soudah

OUR STRATEGY

Sustainable tourism infrastructure

Our Project offers an array of investment opportunities to both local and international investors with the goal of creating potential partnerships within the public and private sectors. With an investment exceeding SAR 11 billion, we will work towards building a sustainable tourism infrastructure and attractions to create a unique year-round tourism destination.

Preserving the environmental integrity and protecting the destination’s natural assets will be our priority. We will follow a rigorous regulatory framework and urban planning code to underpin all of our development activities. The destination aims to attract over 2 million visitors annually by 2030.

Rijal Almaa historical village

Tourist on top of Soudah

About the project

A year-round luxury mountain destination

Our project area spans 627 km², including Soudah and parts of Rijal Almaa.

Learn more about the project

Soudah Development craftsman working image

Public Investment Fund (PIF) is driving the growth of new sectors, companies and job creation, as a catalyst of achieving Vision 2030.

The Leadership

Soudah Development Board of Directors

Soudah Development Board of Directors is led by HRH Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, his vice president HRH the Minister of Culture, and a group of national experts who are leading the company to achieve the objectives of the Public Investment Fund and to contribute to supporting the Saudi Vision 2030.