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Creating a luxury mountain destination with an immersive cultural experience

Soudah scenery
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Who We Are

Soudah Development (SD) is a real estate development company owned by the Public Investment Fund (PIF) of Saudi Arabia. SD will drive the development of Soudah and parts of Rijal Almaa in the Aseer region of Saudi Arabia. We will create a year-round luxury mountain tourism destination with immersive cultural experiences while celebrating the region’s natural landscape.

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ABOUT THE REGION

The highest peak in Saudi Arabia

The Aseer region has a unique culture and heritage with a rich tapestry of traditional folk music, art, poetry, fashion and food with distinctive customs and traditions practiced by the local communities.

There are over 200 documented heritage sites, from hamlets, mosques, and minarets to watchtowers and mountain forts.

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Our Project

Our project area spans 627 km², including Soudah and parts of Rijal Almaa.

We strive to be a leader in developing destinations inspired by creating economic impact and sustainable development. We are committed to preserving culture, heritage, and the natural environment while providing an authentic visitor experience. Our project will generate sustainable, long-term benefits and economic returns.

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Our Project Will Focus On

Culture & Heritage

Nature & Wellness

Adventure & Sports

Old man in Soudah
Spilling honey on beehive
Night life at Soudah
Green scenery in Soudah
Yoga sunset session in Soudah
A pack of ibes in Soudah wilderness
Hiking activity in Soudah
Cycling activity in Soudah
Gliding activity in Soudah

In the southwest region of Saudi Arabia, Soudah stands at 3,105 m above sea level, which is the highest peak in the country. Due to the high elevation, Soudah enjoys a semi-arid climate, comfortable spring, warm autumn, no severe cold in the winter, and no intense heat in the summer. The weather in Soudah makes it an attractive year-round destination.

Soudah mountain top with sun light
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Our Vision

To be the luxury mountain destination offering unparalleled experiences.

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Our Aim

To create memorable experiences through developing a sustainable destination and promoting our unique nature, culture and heritage.

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Soudah's Majestic Peaks

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