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INITIATIVES

Setting a new standard

for sustainable development

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We are excited to build partnerships and collaborations, participate in memberships and sponsorships and initiate notable programs that will contribute to achieving our goals in the development of sustainable and community-driven real estate, tourism, and entertainment projects.

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PARTNERSHIPS & COLLABORATIONS

Ministry of Tourism

Soudah Development and Saudi Arabia’s Ministry of Tourism are working in partnership to promote and enhance the quality of tourism and hospitality training and talent. It is part of the company’s ongoing efforts to empower and upskill the local community, create more than 8,000 full-time jobs by 2030 and support small and medium-sized enterprises

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National Centre for Wildlife Development (NCWD)

Soudah Development in partnership with NCWD are committed to initiatives that address the threat to wildlife and to reintroduce endangered species into the region to restore the ecological balance of natural ecosystems.

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National Center for Vegetation Development and Combating Desertification (NCVDCD)

Soudah Development is collaborating with NCVDCD to restore fragile ecosystems through a reforestation program. Our commitment is to plant one million trees by 2030, in line with the Saudi Green Initiative and the Kingdom’s climate change agenda.

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Saudi Green Initiative (SGI)

Soudah Development (SD) has committed to contributing to SGI which focuses on fighting against climate change, reaffirming its belief in sustainable development and protecting natural resources for future generations in the Kingdom. SD has a number of initiatives that supports SCI mandate.

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International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT)

The Aseer region receives IGCAT Award and we are pleased to have collaborated with the Aseer region to enter and receive this prestigious award. IGCAT aims to empower local communities by raising awareness of the importance to protect and promote distinct regional food, culture, arts and natural assets as part of sustainable and balanced tourism and development strategies. This is essential to safeguard our planet, community wellness and local economies.

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SPONSORSHIPS

Dakar Rally

Soudah Development was one of the main sponsors of the Dakar Rally 2022, one of the world’s toughest endurance motorsports that took place in Saudi Arabia for the third time. We had the opportunity to showcase the extraordinary living culture and heritage of the Aseer region to participants and spectators.

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MEMBERSHIPS

Mountain Partnership

Soudah Development is the first company in Saudi Arabia and the wider region to join the United Nations’ prestigious Mountain Partnership. The alliance is dedicated to protection fragile mountain environments around the world and has more than 400 members.

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United Nations World Tourism Organization (UNWTO)

Soudah Development became the 25th company in the Middle East to join the UNWTO, an alliance of more than 500 global members including some of Saudi Arabia’s most prestigious companies and destinations, including NEOM, The Red Sea Development Company and the Royal Commission for AlUla.

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PROGRAMS

Scholarship Program

Our scholarship program for the local youth of Soudah and Rijal Almaa aims to prepare national leaders. It will build competencies in the field of tourism and hospitality, within the development framework of creating a sustainable destination. Fields of study include; English as a second language, facility management, resort management, entrepreneurship in the field of hospitality, event management and specialization in the fields of culinary arts. The academic institutions for this program include several educational institutions in the field of tourism and hospitality.

Tourism Training Program

We are working towards developing programs to help build local skill levels through training courses and workshops focused in the field of tourism, hospitality, and hotel management. We strive to develop national human resources at the highest standards to achieve our strategic objectives.

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Sustainability

Sustainability is at the core of our development

We are pleased to initiate and support a growing number of sustainable development programs such as reforestation, animal reintroduction and park rehabilitation.

Preserving the environmental integrity and protecting the destination’s natural aesthetics will be a priority for our development project. We will follow a rigorous regulatory framework and urban planning code to underpin all our development activities.

Safeguarding plants and wildlife falls under Vision 2030’s sustainability agenda and will ensure that future generations enjoy the rich natural biodiversity of the region.

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Sustainability

We are aligned with the Kingdom’s Vision 2030 strategy on sustainability, nature conservation and ecosystem restoration.

Safeguarding plants and wildlife also falls under Vision 2030’s sustainability agenda and will ensure that future generations enjoy the rich natural biodiversity of the nation.

Preserving the environmental integrity and protecting the destination’s natural aesthetics will be a priority while following a rigorous regulatory framework and urban planning code to underpin all our development activities

We will introduce research programs to ensure the protection and preservation of Soudah’s unique flora and fauna - from lavender fields, juniper forests and endemic bird species and native animals.

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Lavender Fields In Soudah