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Creating a luxury mountain destination with an immersive cultural experience

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Who We Are

Soudah Development (SD) is a real estate development company owned by the Public Investment Fund (PIF) of Saudi Arabia. SD will drive the development of Soudah and parts of Rijal Almaa in the Aseer region of Saudi Arabia. We will create a year-round luxury mountain tourism destination within immersive cultural experiences while celebrating the region’s natural landscape.

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ABOUT THE REGION

The highest peak in Saudi Arabia

The Asir region has a unique culture and heritage with a rich tapestry of traditional folk music, art, poetry, fashion and food with distinctive customs and traditions practiced by the local communities.

There are 40 documented heritage sites from hamlets, mosques and minarets to watchtowers and mountain forts.

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Our Project

Our project area spans 627 square kilometers, including the entire Soudah area and parts of the Rijal Almaa Governorate.

We strive to be a leader in developing destinations inspired by creating economic impact and sustainable development. We are committed to preserving culture, heritage, and the natural environment while providing an authentic visitor experience. Our project will generate sustainable long-term benefits and economic returns.

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Learn more about the project

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Our Project Will Focus On

Adventure & Sports

Glide from the mountain tops

Gliding activity in Soudah

Culture & Heritage

Tangible and intangible

Old man in Soudah

Nature & Wellness

Unique landscape

Green scenery in Soudah

Adventure & Sports

Breathtaking mountain trails

Hiking activity in Soudah

Culture & Heritage

Locally produced honey

Spilling honey on beehive

Nature & Wellness

Restore your tranquility

Yoga sunset session in Soudah

Adventure & Sports

Cycle through the landscape

Cycling activity in Soudah

Culture & Heritage

Preserving local traditions

Night life at Soudah

Nature & Wellness

Wildlife preservation

A pack of ibes in Soudah wilderness

Adventure & Sports

Glide from the mountain tops

Gliding activity in Soudah

Culture & Heritage

Tangible and intangible

Old man in Soudah

In the southwest region of Saudi Arabia, Soudah stands at 3,015m above sea level, which is the highest peak in the country. Due to the high elevation, Soudah enjoys a semi-arid climate, comfortable spring, warm autumn, no severe cold in the winter and no intense heat in the summer. The weather in Soudah makes it an attractive year-round destination.

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Our Vision

To be a leader in developing destinations inspired by innovation and sustainability. Destinations that preserve culture, heritage, nature and allow local communities to thrive while providing an authentic visitor experience.

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Our Mission

We are committed to operating under the principles of partnership and inclusivity and delivering authentic visitor experiences while empowering local communities. Our projects will generate sustainable long-term community benefits and economic returns.

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Soudah's Majestic Peaks

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